The platform is rolling out a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This step comes as the company announced that it currently hosts over 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This development coincides with a increase in AI content, driven by emerging content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A considerable share of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, ranging from computer-generated images to science explainers, and we aim to give people the ability to adjust the amount of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service identified as made with AI. In total, over 100 m videos are added to the app each day, making AI-generated material a limited percentage of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI-generated videos they see by accessing the topic control feature in the platform and picking “AI-generated content”. Additional categories that can already be controlled under the filter cover news, style, beauty, and choreography.
AI Disclosure Rules
TikTok’s policies require content makers to label “realistic” artificially created content, and it bans dangerous deepfakes of public figures or crisis events. Any believable AI video that is without a tag can be removed under its community policies.
In addition, the service will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or identified by an cross-platform project for spotting AI-generated material. This measure is designed to stop users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is also introducing a $2m AI literacy fund for specialists and institutions to create learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in training computer science.
Moderation Strategy
TikTok has supported its content review process, amid controversy over intentions to make redundant numerous safety staff in the United Kingdom. It is expected to eliminate hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it has to be seen by staff. The platform reported a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is proving valuable operate efficiently.”
